Programs, Projects & Events
Direct Effect™ Innovation Challenge (DEIC)
The DEIC is a three round marketing challenge that provides teams of students from postsecondary institutions across the Commonwealth with the opportunity to design and launch integrated marketing campaigns for America250PA. The student teams, often interdisciplinary, build campaigns to engage #EveryPennsylvanian in #EveryCounty.
Since 2019, America250PA has engaged over 330 students from over 40 postsecondary institutions across 20+ Pennsylvania counties.
Each year, America250PA is extremely impressed by the EPIC ideas that come out of the DEIC and the talent of our next generation of Pennsylvanian leaders.
2021 DEIC
2022 DEIC
2022 DEIC PROMO
2024 DEIC Action Center
GENERAL MATERIALS
ROUND 1 MATERIALS
ROUND 2 MATERIALS
ROUND 3 MATERIALS
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